Year of Award
2004
Document Type
Thesis
Degree Type
Master of Arts (MA)
Degree Name
Communication Studies
Department or School/College
Department of Communication Studies
Committee Chair
Sara E. Hayden
Keywords
Nike (Firm), Advertising, Feminist theory, Body image, Athletic shoes, Women consumers
Publisher
University of Montana
Recommended Citation
Lewis, Jennifer Joi, ""Just do it!"| A rhetorical criticism of Nike's "Hero" advertising campaign for women" (2004). Graduate Student Theses, Dissertations, & Professional Papers. 1427.
https://scholarworks.umt.edu/etd/1427
COinS
© Copyright 2004 Jennifer Joi Lewis