An investigation of domestic tourists' loyalty to a nature-based tourist setting from a relational and transactional perspective at the Victoria Falls World Heritage site

Author

Jane Musole Kwenye, The University of MontanaFollow

Year of Award

2015

Document Type

Dissertation

Degree Type

Doctor of Philosophy (PhD)

Degree Name

Forest and Conservation Science

Department or School/College

College of Forestry and Conservation

Committee Chair

Wayne Freimund

Commitee Members

Norma Nickerson, Keith Bosak, Douglas Dalenberg, Jeffrey Bookwalter

Keywords

Destination loyalty, Natural tourist settings, Perceived value, Place attachment, Satisfaction, Service quality

Publisher

The University of Montana

Abstract

It is a common belief that Zambian citizens would prefer to vacation in other countries rather than visiting their own natural tourist settings. The primary goal of this study was to understand how to foster loyal relationships between Zambian domestic tourists and a natural setting by investigating factors that influence domestic tourists' loyalty to the Victoria Falls World Heritage site. Destination loyalty was the central concept employed in this study and was examined from both a relational and transactional perspective. Place attachment constituted the relational variable, while satisfaction, service quality and perceived value were the transactional variables.

Recommended Citation

Kwenye, Jane Musole, "An investigation of domestic tourists' loyalty to a nature-based tourist setting from a relational and transactional perspective at the Victoria Falls World Heritage site" (2015). Graduate Student Theses, Dissertations, & Professional Papers. 4589.
https://scholarworks.umt.edu/etd/4589