Year of Award
1995
Document Type
Thesis
Degree Type
Master of Business Administration (MBA)
Degree Name
Business Administration
Department or School/College
School of Business Administration
Keywords
Rumor., Corporate image., Communication in management.
Publisher
The University of Montana
Recommended Citation
Smith, Susan M., "Consumer rumors and corporate communications" (1995). Graduate Student Theses, Dissertations, & Professional Papers. 8751.
https://scholarworks.umt.edu/etd/8751
© Copyright 1995 Susan M. Smith