Expenditure Profiles and Marketing Responsiveness of Nonresident Visitor Groups to Montana

Authors

Lee Rademaker, The University of Montana-MissoulaFollow
Kara Grau, The University of Montana-MissoulaFollow

Document Type

Report

Publisher

The Institute for Tourism and Recreation Research

Publication Date

5-1-2008

Disciplines

Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

This report looks at the expenditure profiles and the marketing responsiveness of nonresident travelers to Montana, and is based on data collected for the nonresident survey in 2005. The goal of this information is to provide a detailed look at visitor groups including money spent by each group in Montana. In addition to analyzing by visitor group, the report separates visitor groups by the quarter in which they visited Montana, state of residence, purpose of travel, and main Montana attraction. Finally, readers can find information on expenditures by United States travel regions.

Keywords

expenditure profiles, visitor groups, marketing responsiveness, nonresident traveler, visitor profile, visitor quarterly profile, main attraction, visitor residence

Comments

Technical Completion Report 2008-2

Rights

© 2008 ITRR

Recommended Citation

Rademaker, Lee and Grau, Kara, "Expenditure Profiles and Marketing Responsiveness of Nonresident Visitor Groups to Montana " (2008). Institute for Tourism and Recreation Research Publications. 100.
https://scholarworks.umt.edu/itrr_pubs/100