The Institute for Tourism and Recreation Research
This study was a 12‐month project conducted to further understand how often residents travel within Montana, where they travel, how much they spend, and the activities they participate in while on a pleasure trip. A 94% response rate was achieved with the on‐site survey (12,401 surveys completed) and a 37% response rate was subsequently obtained from the longer mail‐back or web survey (3,133 surveys completed). Similar to a non-response check, a third and final survey was conducted, on‐line, to validate the trip numbers reported by residents.
© 2012 ITRR