Document Type

Report

Publisher

The Institute for Tourism and Recreaton Research

Publication Date

9-1-2011

Abstract

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.

Comments

Technical Completion Report 2011-4

Rights

© 2011 ITRR

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