Document Type

Report

Publisher

The Institute for Tourism and Recreaton Research

Publication Date

11-1-2009

Abstract

Western Montana and the Bismarck area of North Dakota were the target areas for the Montana Office of Tourism's summer, 2009 marketing campaign highlighting Montana's High Plains, including the attractions, activities and landscape found in eastern Montana. This study evaluated the awareness of the High Plains amongst residents of these two areas and, aditionally, assessed their perceptions of the High Plains as a place to visit.

Comments

Technical Completion Report 2009-9

Rights

© 2009 ITRR

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