Our Lady of the Rockies Tram: Marketing Plan and Ridership Estimates

Authors

Sarah Harris, The University of Montana-Missoula
Norma P. Nickerson, The University of Montana-MissoulaFollow
Al Ellard, The University of Montana-MissoulaFollow

Document Type

Report

Publisher

The Institute for Tourism and Recreaton Research

Publication Date

7-1-1999

Disciplines

Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

This marketing plan and ridership estimation address the proposed project of constructing a tram up the front of the Continental Divide to the Our Lady of the Rockies statue near Butte, Montana. This report estimates and projects the potential number of riders for this tram over a ten-year period, while providing a five-year marketing plan.

Keywords

Our Lady of the Rockies statute, Our Lady of the Rockies tram, ridership estimate, marketing plan, Butte

Comments

Research Report 66

Rights

© 1999 ITRR

Recommended Citation

Harris, Sarah; Nickerson, Norma P.; and Ellard, Al, "Our Lady of the Rockies Tram: Marketing Plan and Ridership Estimates" (1999). Institute for Tourism and Recreation Research Publications. 240.
https://scholarworks.umt.edu/itrr_pubs/240