Document Type

Report

Publication Date

4-16-2015

Abstract

This study was conducted for the Kalispell Conventions and Visitor Bureau, to provide insight into the characteristics of attendees of the 2015 Pond Hockey Classic. Paper surveys on site or a post-event web survey were completed by 149 attendees and/or participants of the event. Results show that 60% of respondents were residents of Montana and of those Montana residents, 69% were from Flathead County. Out-of-county respondents spent an average of 2.84 nights in Kalispell and on average less than 1 night in other Flathead Valley locations (not Kalispell). Hotel/motel/b&b purchases received the highest total dollars spent during the event. Respondents to the survey reported a total spending of $61,618.00 in Flathead County. Results provide event organizers and the Kalispell Chamber of Commerce with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.

Rights

© 2015 ITRR

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