The Institute for Tourism and Recreation Research
While a growing tourism industry is beneficial to the state, it is important that the industry grows in a way that is sustainable and desirable to the local people. One component of sustainability is the economic contribution made to the state while at the same time benefitting the local community by reducing the leakages of money. The results of this study showed that visitors who purchased ‘made in Montana’ products, items at local farmer’s markets, and who used local guides spent $184.76 more than those visitors who did not purchase those products and services. This significant difference in spending between the two groups indicates that marketing to geotravelers will indeed keep more money local, reduce the leakage and provide jobs for residents of the state.
© 2016 ITRR