Document Type

Report

Publication Date

9-24-2015

Abstract

This study was conducted for Montana Equestrian Events, Inc. to provide insight into the characteristics of attendees to the fourteenth annual The Event at Rebecca Farm. Paper surveys were completed by 473 attendees of the event. Results show that 60% of attendees were residents of Montana and of those 29% came from outside of Flathead County. Visitors spent an average of 6.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and gasoline while visiting the area than other spending categories. Respondents to the survey reported total spending of $261,020 in the Flathead Valley. Results provide event organizers at Montana Equestrian Events and the Kalispell Chamber of Commerce/CVB with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding visitor spending associated with the event.

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