Title

INTERNATIONAL HEADLINES 3.0: EXPLORING YOUTH-CENTERED INNOVATION IN GLOBAL NEWS DELIVERY

Presenter Information

Jacquelyn Coffin

Presentation Type

Presentation

Abstract

Traditional news media must innovate to maintain their ability to inform contemporary audiences. This research project analyzes innovative news outlets that have the potential to draw young audiences to follow global current events. On February 8, 2011, a Pew Research Center Poll found that 52 percent of Americans reported having heard little or nothing about the anti-government protests in Egypt. Egyptians had been protesting for nearly two weeks when this poll was conducted. The lack of knowledge about the protests was not a result of scarce media attention. In the United States, most mainstream TV news sources (CNN, FOX, MSNBC, ABC) ran headline stories on the protests by January 26, one day after the protests began. Sparked by an assignment in International Reporting J450 class, we selected 20 innovative news outlets to investigate whether they are likely to overcome the apparent disinterest of Americans, particularly the youth, in foreign news. Besides testing those news outlets for one week, we explored the coverage origins and financing of these outlets, and we are communicating with their editors and writers to best understand how and why they publish as they do. We will evaluate them, following a rubric, and categorize them based on their usefulness.

Category

Humanities

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INTERNATIONAL HEADLINES 3.0: EXPLORING YOUTH-CENTERED INNOVATION IN GLOBAL NEWS DELIVERY

UC 333

Traditional news media must innovate to maintain their ability to inform contemporary audiences. This research project analyzes innovative news outlets that have the potential to draw young audiences to follow global current events. On February 8, 2011, a Pew Research Center Poll found that 52 percent of Americans reported having heard little or nothing about the anti-government protests in Egypt. Egyptians had been protesting for nearly two weeks when this poll was conducted. The lack of knowledge about the protests was not a result of scarce media attention. In the United States, most mainstream TV news sources (CNN, FOX, MSNBC, ABC) ran headline stories on the protests by January 26, one day after the protests began. Sparked by an assignment in International Reporting J450 class, we selected 20 innovative news outlets to investigate whether they are likely to overcome the apparent disinterest of Americans, particularly the youth, in foreign news. Besides testing those news outlets for one week, we explored the coverage origins and financing of these outlets, and we are communicating with their editors and writers to best understand how and why they publish as they do. We will evaluate them, following a rubric, and categorize them based on their usefulness.