Title

Disruptive Innovation in Agribusiness

Presenter Information

Tyler McGee

Presentation Type

Presentation

Abstract

Purpose: To analyze how the process of disruptive innovation will impact the agribusiness industry, and how this transition will take place. This analysis will be demonstrated through scenario analysis, with three potential scenarios being demonstrated and explained. Methods: This project was developed using research from a broad range of sources over the course of several years, as well as studies conducted within the industry itself through first hand experience gained while working for one of the largest firms operating in this industry. Originality: While disruptive innovation has been a phenomenon studied in several industries and areas, it has not yet been applied to agribusiness. This approach looks at this well documented process, but analyzes it from the standpoint of the agribusiness industry, an area that has yet to be examined. Significance: Agribusiness affects every person on the planet. From the subsistence farmer in Africa, to the large scale commercial farmer in the American Midwest, to consumers, nearly the entire population relies on the agribusiness industry to manage, transport, and process simple crops into foods, ingredients, chemicals, and products that nourish our bodies and build our world. Any changes that occur in this industry will theoretically spread to impact every person who consumes food, and every industry that is, in any way, connected to the crops and other raw materials produced by agriculture.

Category

Social Sciences

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Apr 13th, 9:40 AM Apr 13th, 10:00 AM

Disruptive Innovation in Agribusiness

UC 326

Purpose: To analyze how the process of disruptive innovation will impact the agribusiness industry, and how this transition will take place. This analysis will be demonstrated through scenario analysis, with three potential scenarios being demonstrated and explained. Methods: This project was developed using research from a broad range of sources over the course of several years, as well as studies conducted within the industry itself through first hand experience gained while working for one of the largest firms operating in this industry. Originality: While disruptive innovation has been a phenomenon studied in several industries and areas, it has not yet been applied to agribusiness. This approach looks at this well documented process, but analyzes it from the standpoint of the agribusiness industry, an area that has yet to be examined. Significance: Agribusiness affects every person on the planet. From the subsistence farmer in Africa, to the large scale commercial farmer in the American Midwest, to consumers, nearly the entire population relies on the agribusiness industry to manage, transport, and process simple crops into foods, ingredients, chemicals, and products that nourish our bodies and build our world. Any changes that occur in this industry will theoretically spread to impact every person who consumes food, and every industry that is, in any way, connected to the crops and other raw materials produced by agriculture.