School or Department
Faculty Mentor Department
Business Administration, Management, and Operations
iPic is a luxury movie theater chain gaining momentum in the U.S. in recent years. This paper will cover three aspects of iPic's business model. First, iPic's Blue Ocean Strategy, and the resulting value proposition and customer segments. Second, a comparison of iPic's activity map next to competitor, Carmike Cinemas. Finally, an explanation of iPic’s ability to scale and the potential Achilles heel of its business model.
Honors College Research Project
Lunsford, Jordan, "iPic: A Business Model Analysis" (2015). Undergraduate Theses and Professional Papers. 51.
© Copyright 2015 Jordan Lunsford