Graduation Year

2015

Graduation Month

May

Document Type

Thesis

School or Department

Business School

Major

Management

Faculty Mentor

Michael Braun

Faculty Mentor Department

Business School

Subject Categories

Business Administration, Management, and Operations

Abstract

iPic is a luxury movie theater chain gaining momentum in the U.S. in recent years. This paper will cover three aspects of iPic's business model. First, iPic's Blue Ocean Strategy, and the resulting value proposition and customer segments. Second, a comparison of iPic's activity map next to competitor, Carmike Cinemas. Finally, an explanation of iPic’s ability to scale and the potential Achilles heel of its business model.

Honors College Research Project

Yes

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© Copyright 2015 Jordan Lunsford