Year of Award
Professional Paper - Campus Access Only
Master of Arts (MA)
Department or School/College
Department of Communication Studies
Daisy Rooks, Greg Larson
Controversy, Financial Strain, Hyper-adaptation, Image, Museum, Narcissism, Organizational Communication, Organizational Identity
University of Montana
Museums face challenging obstacles in modern society to stay relevant, educational and innovative. As more individuals are seeking ways to explore the world around them and the ever-changing landscape of their culture, museums are pressured to fill this void. Yet, when controversy arises in the form of a cultural, social, political, religions, sexual, or financial matter, museums must navigate ways to stay sensitive while still maintaining organizational identity and anonymity. If a museum seeks to please all individuals, it is at risk of hyper-adaptation. Concurrently, it the organization does not address their employees, board members, and museum guests effectively they may be labeled as having high narcissism. In order to address such tensions, these organizations must find ways to successfully communicate such controversial issues in order to preserve their identity and continue to delight and educate visitors.
Cornuke, Amanda Renee, "COMMUNICATING ARTIFACTS: AN ANALYSIS OF HOW MUSEUMS COMMUNICATE ORGANIZATIONAL IDENTITY DURING TIMES OF CONTROVERSY AND FINANCIAL STRAIN" (2012). Graduate Student Theses, Dissertations, & Professional Papers. 213.
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© Copyright 2012 Amanda Renee Cornuke