Year of Award


Document Type


Degree Type

Doctor of Philosophy (PhD)

Degree Name

Forest and Conservation Science

Department or School/College

College of Forestry and Conservation

Committee Chair

Wayne Freimund

Commitee Members

Norma Nickerson, Keith Bosak, Douglas Dalenberg, Jeffrey Bookwalter


Destination loyalty, Natural tourist settings, Perceived value, Place attachment, Satisfaction, Service quality


The University of Montana


It is a common belief that Zambian citizens would prefer to vacation in other countries rather than visiting their own natural tourist settings. The primary goal of this study was to understand how to foster loyal relationships between Zambian domestic tourists and a natural setting by investigating factors that influence domestic tourists' loyalty to the Victoria Falls World Heritage site. Destination loyalty was the central concept employed in this study and was examined from both a relational and transactional perspective. Place attachment constituted the relational variable, while satisfaction, service quality and perceived value were the transactional variables.



© Copyright 2015 Jane Musole Kwenye