Year of Award
Doctor of Philosophy (PhD)
Forest and Conservation Science
Department or School/College
College of Forestry and Conservation
Norma Nickerson, Keith Bosak, Douglas Dalenberg, Jeffrey Bookwalter
Destination loyalty, Natural tourist settings, Perceived value, Place attachment, Satisfaction, Service quality
The University of Montana
It is a common belief that Zambian citizens would prefer to vacation in other countries rather than visiting their own natural tourist settings. The primary goal of this study was to understand how to foster loyal relationships between Zambian domestic tourists and a natural setting by investigating factors that influence domestic tourists' loyalty to the Victoria Falls World Heritage site. Destination loyalty was the central concept employed in this study and was examined from both a relational and transactional perspective. Place attachment constituted the relational variable, while satisfaction, service quality and perceived value were the transactional variables.
Kwenye, Jane Musole, "An investigation of domestic tourists' loyalty to a nature-based tourist setting from a relational and transactional perspective at the Victoria Falls World Heritage site" (2015). Graduate Student Theses, Dissertations, & Professional Papers. 4589.
© Copyright 2015 Jane Musole Kwenye