Year of Award
Master of Arts (MA)
Other Degree Name/Area of Focus
Department or School/College
Department of Communication Studies
Television broadcasting of news Montana Missoula., Television broadcasting of news Montana Great Falls., Television viewers Montana Missoula., Television viewers Montana Great Falls., Consumers' preferences.
The University of Montana
York, Jo Elizabeth, "Helping viewers positively identify with local news stations: A focus group study to determine local viewers' preferences" (1993). Graduate Student Theses, Dissertations, & Professional Papers. 5483.
© Copyright 1993 Jo Elizabeth York