Year of Award
Master of Business Administration (MBA)
Department or School/College
School of Business Administration
Automobile industry and trade Korea (South), Automobiles, Foreign United States., Automobile industry and trade United States., Automobiles Korea (South) Marketing.
The University of Montana
Lee, Yong-Joo, "Korean motor companies (Hyundai and Daewoo) in the U.S. market : strategies and motivations" (1987). Graduate Student Theses, Dissertations, & Professional Papers. 8426.
© Copyright 1987 Yong-Joo Lee