The Institute for Tourism & Recreation Research at the University of Montana conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. The Institute produces widely used statewide estimates of total nonresident visitation and travel expenditures, visitor characteristics in the state each year, and annual estimate of the economic contribution of nonresident travel to Montana's economy. The research and creative scholarship by the faculty of the Institute for Tourism & Recreation Research includes studies into the social and environmental impacts of tourism; regional and community tourism planning and development; niche market studies; geotourism; and outdoor recreation.

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Submissions from 2020

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The Montana Expression 2020: Impact of COVID-19 on Montana's Tourism Related Businesses - Wave 4, Carter Bermingham, Kara Grau, and Norma P. Nickerson

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Canadian Travelers - Why they Visit Montana, Carter Bermingham, Glenna Hartman, and Norma P. Nickerson

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Tourism & Its Impacts on Rural Communities: Bigfork 2019, Carter Bermingham, Glenna Hartman, and Megan Schultz

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The Montana Expression 2020: Residents' Attitudes Towards Tourism, Carter Bermingham, Norma P. Nickerson, Kara Grau, and Megan Schultz

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2019 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2019 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Eastern Montana Data Growth: 2019 Initiative to Increase Data Collection, Kara Grau and Megan Schultz

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The Montana Expression 2020: Residents’ Attitudes Towards Tourism, Glenna Hartman, Carter Bermingham, Megan Schultz, and Norma P. Nickerson

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Tourism-Related Business Owners Share Concerns & Workforce Challenges due to COVID-19 Impacts, Glenna Hartman and Kara Grau

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COVID-19 Impacts on Tourism-Related Businesses: Thoughts and Concerns, Glenna Hartman and Norma P. Nickerson

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Tourism-Related Business Owners Speak Out About COVID-19 Impacts, Glenna Hartman and Norma P. Nickerson

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Using Tourism to Recruit New Business: Tourism’s Role in Economic Development, Jeremy L. Sage

Submissions from 2019

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Tourism & Its Impacts on Rural Communities: Deer Lodge 2018, Carter Bermingham, Norma P. Nickerson, and Megan Schultz

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Tourism & Its Impacts on Rural Communities: Lima, Montana 2018, Carter Bermingham, Norma P. Nickerson, and Megan Schultz

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Tourism & Its Impacts on Rural Communities: Thompson Falls 2018, Carter Bermingham, Norma P. Nickerson, and Megan Schultz

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Tourism & Its Impacts on Rural Communities: White Sulphur Springs 2018, Carter Bermingham, Norma P. Nickerson, and Megan Schultz

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Tourism & Its Impacts on Rural Communities: Shelby 2018, Carter Bermingham, Iree Wheeler, and Norma P. Nickerson

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2018 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2018 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Montana Folk Festival 2019, Glenna Hartman, Carter Bermingham, and Megan Schultz

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Yellowstone National Park Visitor Study Executive Summary, Jake Jorgenson, Jeremy Sage, Norma Nickerson, Carter Bermingham, Otak Inc., and Christina White

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Yellowstone National Park Visitor Study Report, Jake Jorgenson, Jeremy Sage, Norma Nickerson, Carter Bermingham, Mandi Roberts, and Christina White

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Repeat Visitors - Assessing Motivations for Return Visits and the Influence of Previous Visits to Montana, Norma P. Nickerson, Carter Bermingham, and Kara Grau

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2019 Outlook & 2018 Trends: Montana Annual Tourism Business Survey, Norma P. Nickerson, Kara Grau, and Jeremy L. Sage

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Motorcycle Touring in Montana: A Market Analysis, Norma P. Nickerson, Kara Grau, Jeremy L. Sage, and Carter Bermingham

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The Economic Review of the Travel Industry in Montana, 2018 Edition, Norma P. Nickerson, Jeremy L. Sage, Kara Grau, and Megan Schultz

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Montana Trends: Montanans' Consumer Confidence: Expectations for Income, Travel, and Recreation, Norma P. Nickerson and Megan Schultz

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Montana Trends: Travel and Recreation, Norma P. Nickerson, Megan Schultz, and Kara Grau

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Economics and Characteristics of Alpine Skiing in Montana - 2018-2019 Ski Season, Jeremy L. Sage

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Indian Country Cultural and Heritage Tourism, Jeremy L. Sage, Iree Wheeler, and Norma P. Nickerson

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2019 Whitefish Farmers Market Survey Kit, Megan Schultz

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2019 Montana Spartan Race Survey Kit Visitor Study, Megan Schultz and Carter Bermingham

Submissions from 2018

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Blackfoot Pathways: Sculpture in the Wild 2018, Carter Bermingham and Megan Schultz

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2017 Economic Contribution of Nonresident Travel Spending in Montana Regions and Counties, Kara Grau

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2017 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Resident Travel in Montana, Kara Grau, Norma P. Nickerson, Jeremy L. Sage, and Megan Schultz

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The Montana Expression 2018: MT Residents’ Use of Fishing Access Sites & Public Lands and Waterways Values, Kara Grau and Megan Schultz

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2017 Trends & 2018 Outlook: Montana Tourism Business Survey, Norma P. Nickerson

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The Montana Expression 2018: Resident Desires for MT State Park Amenities, Norma P. Nickerson

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Gardiner, Montana: Resident Perceptions Before and After Development, Norma P. Nickerson, Carter Bermingham, and Meredith S. Berry

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Gardiner, Montana: Visitor Perceptions, Image and Spending Before & After Development, Norma P. Nickerson, Carter Bermingham, Meredith S. Berry, and Jeremy L. Sage

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The Montana Expression 2018: Aquatic Invasive Species and Water Recreation, Norma P. Nickerson and Megan Schultz

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A Longitudinal Study of Montanans’ Intrastate Travel Residents’ Monthly Reporting of Travel, Jeremy L. Sage

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Montana Tourism Trends and Forecasting, Jeremy L. Sage

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Montana's Outfitting Industry - 2017 Economic Contribution and Industry-Client Analysis, Jeremy L. Sage, Carter Bermingham, and Norma P. Nickerson

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Trail Usage and Value - A Helena, MT Case Study, Jeremy L. Sage and Norma P. Nickerson

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River City Roots Festival 2018 - Survey Kit, Megan Schultz

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Downtown ToNight 2018 - Survey Kit, Megan Schultz and Carter Bermingham

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Garden City Brewfest 2018 - Survey Kit, Megan Schultz and Carter Bermingham

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Montana Dragon Boat Festival 2018, Megan Schultz and Carter Bermingham