The Institute for Tourism and Recreation Research
Three quarters of nonresident vacationers to Montana are primarily attracted to characteristics of public lands such as national parks, mountains, forests, and open space. Viewing and recreating on Montana's public lands are vitally important to the success of the travel industry in the state. Therefore, the purpose of this study was to assess public land values held by nonresident visitors to Montana and to compare values between groups of outdoor recreation participants.
© 2013 ITRR