The Institute for Tourism and Recreation Research
Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
The purpose of this study was to assess quality of life and image perceptions of Gardiner by residents, as well as their support/attachment to their community. A door-to-door survey was administered in June, 2013. The survey was completed by 209 Gardiner residents for a 60% response rate. The positive image held by Gardiner residents is a community that is friendly, supportive, and has a unique and rich heritage. On the negative side, the community is one with roads that are not well maintained, has little parking available, and has a lack of retail shopping opportunities. Residents were asked to identify quality of life attributes important to them, and then to indicate how satisfied they were on those quality of life attributes. In an importance/satisfaction matrix, 18 attributes emerged as areas needing improvement for Gardiner.
resident image perceptions, resident perceptions, Gardiner, community tourism development, community attachment, quality of life
© 2013 ITRR
Nickerson, Norma P. and Berry, Meredith S., "Gardiner, MT - A Community Tourism Development Case Study: Resident Perceptions" (2013). Institute for Tourism and Recreation Research Publications. 118.