Document Type
Report
Publisher
The Institute for Tourism and Recreation Research
Publication Date
7-1-2003
Disciplines
Economics | Leisure Studies | Marketing | Recreation, Parks and Tourism Administration | Tourism and Travel
Abstract
This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.
Keywords
zip-codes, nonresident zip-codes, designated marketing areas, Nielsen Media Research Company, DMA's, marketing, travel regions, CVB
Rights
© 2003 ITRR
Recommended Citation
Nickerson, Norma P., "Designated Marketing Areas: Using Zip Codes as a Marketing Tool: 2003" (2003). Institute for Tourism and Recreation Research Publications. 177.
https://scholarworks.umt.edu/itrr_pubs/177
Included in
Economics Commons, Leisure Studies Commons, Marketing Commons, Recreation, Parks and Tourism Administration Commons, Tourism and Travel Commons
Comments
Technical Completion Report 2003-2