The Institute for Tourism and Recreation Research
Economics | Leisure Studies | Marketing | Recreation, Parks and Tourism Administration | Tourism and Travel
This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.
zip-codes, nonresident zip-codes, designated marketing areas, Nielsen Media Research Company, DMA's, marketing, travel regions, CVB
© 2003 ITRR
Nickerson, Norma P., "Designated Marketing Areas: Using Zip Codes as a Marketing Tool: 2003" (2003). Institute for Tourism and Recreation Research Publications. 177.