The Institute for Tourism and Recreation Research
This report examines the uses of the Greater Yellowstone MapGuide (both the printed and website versions) and how this tool has influenced those who use it. The Greater Yellowstone MapGuide appears to be a tool that is influencing visitors to the area in many ways. The MapGuide appears to influence where they stay, where they drive, and the activities in which they participate. The findings of this study suggest that the Geotourism concept, as portrayed by the MapGuide, is a successful tool in visitor management.
© 2012 ITRR