National Geographic Crown of the Continent Geotourism MapGuide Usage Assessment

Authors

Christine Oschell, The University of Montana-MissoulaFollow
Norma P. Nickerson, The University of Montana-MissoulaFollow

Document Type

Report

Publisher

The Institute for Tourism and Recreation Research

Publication Date

3-1-2012

Disciplines

Economics | Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

This report examined the uses of the Crown of the Continent MapGuide (both the printed and website versions) and how this tool has influenced those who use it. The Crown of the Continent MapGuide appears to be a tool that is influencing many visitors to the area. The findings of this study suggest that the Geotourism concept, as portrayed by the MapGuide, is a successful tool in visitor management.

Keywords

Crown of the Continent MapGuide, geotourism, The Crown of the Continent, National Geographic, Crown of the Continent Geotourism, MapGuide, Glacier National Park, marketing effectiveness

Comments

Research Report 2012-3

Rights

© 2012 ITRR

Recommended Citation

Oschell, Christine and Nickerson, Norma P., "National Geographic Crown of the Continent Geotourism MapGuide Usage Assessment" (2012). Institute for Tourism and Recreation Research Publications. 186.
https://scholarworks.umt.edu/itrr_pubs/186