The Institute for Tourism and Recreation Research
Economics | Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
This report examined the uses of the Crown of the Continent MapGuide (both the printed and website versions) and how this tool has influenced those who use it. The Crown of the Continent MapGuide appears to be a tool that is influencing many visitors to the area. The findings of this study suggest that the Geotourism concept, as portrayed by the MapGuide, is a successful tool in visitor management.
Crown of the Continent MapGuide, geotourism, The Crown of the Continent, National Geographic, Crown of the Continent Geotourism, MapGuide, Glacier National Park, marketing effectiveness
© 2012 ITRR
Oschell, Christine and Nickerson, Norma P., "National Geographic Crown of the Continent Geotourism MapGuide Usage Assessment" (2012). Institute for Tourism and Recreation Research Publications. 186.