The Institute for Tourism and Recreation Research
Business | Economics | Leisure Studies | Marketing | Recreation Business | Recreation, Parks and Tourism Administration | Tourism and Travel
The handbook includes a basic background on geotourism, why it is beneficial to local residents and businesses, and what geotravelers are looking for when visiting the state. The handbook provides links to organizations and businesses who provide assistance and suggestions to the business owner on how to become a geotraveler business. Employees and business owners will be able to grasp the concept and take steps to become part of the comprehensive geo-management and marketing strategy which has been facilitated by the Montana Office of Tourism.
geotourism, geotourism handbook, National Geographic Center for Sustainable Destinations, geotravelers, geotourism business, geotourism marketing
© 2010 ITRR
Boyle, Dylan and Nickerson, Norma P., "The Geotourism Handbook: A Reference and Guide for Montana Businesses" (2010). Institute for Tourism and Recreation Research Publications. 187.