The Institute for Tourism and Recreation Research
Nonresident vacationers in Montana were surveyed concerning their geotraveler behaviors as well as what was important to them while traveling in Montana. The study found that vacationers do exhibit geotraveler tendencies and can be divided into strong and moderate geotravelers. Strong geotravelers represent 34 percent of vacationers, and they were the youngest, most educated, and most affluent group.
© 2010 ITRR