The Institute for Tourism and Recreation Research
Economics | Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
Provides expenditure characteristics, economic impacts, and visitor characteristics of attendees to the 1999 Rock 'n Roll Daze event in Missoula, Montana. Areas of examination include demographics, satisfaction levels, reasons for attending, and expenditures by attendees to Rock 'n Roll Daze 1999, a music and cultural festival celebrating the 1950s and 1960s.
economic impacts, music festival, Rock n Roll Daze, visitor spending
© 1999 ITRR
Hamley, Michael A. and Nickerson, Norma P., "Rock 'n Roll Daze 1999: Visitor Characteristics and Expenditure Study" (1999). Institute for Tourism and Recreation Research Publications. 199.