The Institute for Tourism and Recreaton Research
Leisure Studies | Marketing | Recreation, Parks and Tourism Administration | Tourism and Travel
The purpose of this study was to understand the niche market of touring cyclists and to examine the potential for cycle tourism in the state of Montana. Results indicate a strong potential for cycle tourism in the state of Montana. Multi-day cyclists are generally satisfied while in Montana, but improvements are needed. Touring cyclists fit directly in line with Montana’s geotourism marketing brand pillars.
touring cyclists, cycling, bike tourism, cyclist spending
© 2014 ITRR
Nickerson, Norma P.; Jorgenson, Jake; Berry, Meredith; and Kwenye, Jane, "Analysis of Touring Cyclists: Impacts, Needs and Opportunities for Montana" (2014). Institute for Tourism and Recreation Research Publications. 226.