The Institute for Tourism and Recreaton Research
The Beartooth Highway is a 68-mile travel corridor that reaches nearly 11,000 feet in elevation with sweeping vistas of snow-covered ridges, high plateau views, lakes and trails. A 54-mile segment of the road is designated as the Beartooth All-American Road, one of only 31 All-American Roads highlighted as the most scenic byways in the United States. No visitor research had been conducted on the Beartooth Highway, therefore, the overall purpose of this report was to investigate traveler characteristics on the Beartooth highway including demographics, residency, activities, image, and travel patterns in the region with the gateway communities of Red Lodge and Cooke City, MT and Cody, WY.
© 2013 ITRR