The Institute for Tourism and Recreaton Research
Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
This marketing plan and ridership estimation address the proposed project of constructing a tram up the front of the Continental Divide to the Our Lady of the Rockies statue near Butte, Montana. This report estimates and projects the potential number of riders for this tram over a ten-year period, while providing a five-year marketing plan.
Our Lady of the Rockies statute, Our Lady of the Rockies tram, ridership estimate, marketing plan, Butte
© 1999 ITRR
Harris, Sarah; Nickerson, Norma P.; and Ellard, Al, "Our Lady of the Rockies Tram: Marketing Plan and Ridership Estimates" (1999). Institute for Tourism and Recreation Research Publications. 240.