The Institute for Tourism and Recreaton Research
Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
Presents concerns and preferences of Missoula businesses for winter markets as well as their perceptions of the Missoula Convention and Visitors Bureau and Chamber of Commerce.
CVB, Missoula Convention and Visitors Bureau, winter visitors, winter tourism marketing
© 1994 ITRR
Harris, Justin and Menning, Nancy Lee, "Winter Marketing Initiative: Missoula Convention and Visitors Bureau: Phase One Focus Group Results " (1994). Institute for Tourism and Recreation Research Publications. 241.