This study was conducted for the Kalispell Conventions and Visitor Bureau, to provide insight into the characteristics of attendees of the 2015 Pond Hockey Classic. Paper surveys on site or a post-event web survey were completed by 149 attendees and/or participants of the event. Results show that 60% of respondents were residents of Montana and of those Montana residents, 69% were from Flathead County. Out-of-county respondents spent an average of 2.84 nights in Kalispell and on average less than 1 night in other Flathead Valley locations (not Kalispell). Hotel/motel/b&b purchases received the highest total dollars spent during the event. Respondents to the survey reported a total spending of $61,618.00 in Flathead County. Results provide event organizers and the Kalispell Chamber of Commerce with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.
© 2015 ITRR