The Institute for Tourism and Recreation Research
This study was conducted for the Kalispell Chamber of Commerce/Convention and Visitor Bureau to provide insight into the characteristics of attendees of the 2016 Spartan Race. Paper surveys on site were completed by 432 attendees and/or participants of the event. Results show that 49% of respondents were registered participants of the event while 51% were spectators. Residents of Montana made up 47% of the respondents and of those Montana residents, 33% were from Flathead County. Out-of-county respondents spent an average of 3.73 nights away from home. Of those nights, an average of 3.70 nights were in Montana and 1.40 nights (on average) were in Kalispell. Hotel/motel/bed & breakfast/rental home purchases received the highest total dollars spent during the event. Respondents to the survey reported total spending of $199,966.00 in Flathead County. Results provide event organizers and the Kalispell Chamber of Commerce/Convention and Visitor Bureau with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.