Document Type



Institute for Tourism and Recreation Research

Publication Date



This study was a collaborative effort between the Institute for Tourism and Recreation Research and the community of Lima, Montana to provide insight into the impacts tourism has on rural communities. Paper surveys were completed on site by 45 visitors during summer 2018. Results show that 23% of respondents were residents of Montana (outside of Beaverhead County) and 73% were from out-of-state or country. Visitors spent an average of 9.64 nights away from home and 2.5 nights on average in Lima. Most spending in Lima was on hotel/motel/b&b/ cabin rental ($3,132). Respondents to the survey reported a total spending of $10,057 in the Lima area. Most visitors stayed in Lima because it was on their route but agreed that they visited Lima because it is less crowded, relaxing and quiet. Results provide the Lima community with useful data for future planning, marketing/promotion, and understanding the visitor spending associated with visitation.


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