Document Type

Report

Publisher

Institute for Tourism and Recreation Research

Publication Date

12-2018

Abstract

This study was conducted by Blackfoot Pathways: Sculpture in the Wild and for the Montana Office of Tourism and Business Development to provide insight into the characteristics of attendees to the 2018 event. Paper surveys on site were completed by 397 attendees. Results show that 71% of respondents were residents of Montana and of those Montana residents, 96% were from outside of Lincoln. Out-of-town respondents spent an average of 3.05 nights away from home. Of those nights, an average of 2.08 of those nights were in the town of Lincoln. Restaurant and Bar purchases received the highest total dollars spent among any category during their time in Lincoln. Respondents to the survey reported a total spending of $36,633 in the Lincoln area. Results provide site organizers, the Montana Office of Tourism and Business Development, and the Lincoln community with useful data for future planning, making improvements to the site, event marketing/promotion, and understanding the visitor spending associated with the event.

Rights

© 2018 ITRR

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