Institute for Tourism and Recreation Research
Social and Behavioral Sciences
The main purpose of this study was to assess Montanans’ attitudes towards tourism in the state, analyze the 27-year trend line in tourism attitudes, and highlight responses by residents in Montana counties. Residents responded to questions about quality of life in relation to tourism, how they perceive crowding in the state and their community, and the degree to which they feel tourism in their community benefits them economically. Results show an overall positive attitude toward tourism by Montana residents. Five different counties, however, had 50% or more of their residents indicate that their community is becoming overcrowded due to tourism.
© 2020 ITRR
Hartman, Glenna; Bermingham, Carter; Schultz, Megan; and Nickerson, Norma P., "The Montana Expression 2020: Residents’ Attitudes Towards Tourism" (2020). Institute for Tourism and Recreation Research Publications. 405.