Institute for Tourism and Recreation Research
Social and Behavioral Sciences
This report is a summary of Montana residents’ attitudes toward tourism during the summer of the 2020 pandemic. Data were collected during 3rd quarter (July through September) 2020. The pandemic has dramatically changed travel and tourism patterns in an unprecedented fashion. Anecdotal evidence suggested that visitors to the state were different this year, and residents appeared fairly unhappy about them being in Montana. This study was conducted to determine if residents’ attitudes toward visitors and the travel industry have indeed changed.
© 2020 ITRR
Bermingham, Carter; Nickerson, Norma P.; Grau, Kara; and Schultz, Megan, "The Montana Expression 2020: Residents' Attitudes Towards Tourism" (2020). Institute for Tourism and Recreation Research Publications. 414.