Montana Trends - Montanans' Consumer Confidence & Expectations for Income, Travel, and Recreation

Carter Bermingham, University of Montana - Missoula
Matthew Pettigrew, University of Montana, Missoula
Megan Schultz, University of Montana, Missoula
Josh Martin, University of Montana, Missoula


This report is a summary of Montana residents and their expectations related to spending, personal income, travel, and recreation over the next 12 months. ITRR conducted a similar study in 2019, aimed at understanding the current trends of consumer confidence in addition to residents' expectations for travel plans over a one year time horizon. Since that time, much has changed, including the COVID-19 pandemic and increased demand for the MT tourism industry, rising gas prices, and inflation at historic levels. This report highlights residents' sentiments regarding fuel prices, personal income, and travel.