Document Type
Report
Publication Date
6-2025
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
Montana attracts millions of visitors drawn by its natural beauty, outdoor recreation, and cultural heritage. A significant portion of these travelers are repeat visitors; however, some travelers visit only once and choose not to return. This study explores what drives that disengagement.
Keywords
Disengagement
Rights
© 2025 ITRR
Recommended Citation
Bradford, Kika, Hartman, Glenna, Pettigrew, Matthew, Weddell, Melissa. (2025). The Missed Connection: Why Some Travelers Choose Not to Visit Montana. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 37p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons