Document Type


Publication Title

Journal of Digital Media Management


Henry Stewart Publications

Publication Date

Winter 2018






While the business benefits of digital asset management are well-documented, the benefits and importance of digital preservation are not. Digital preservation is a sustained commitment to maintenance activities which require a system of plans, policies, and implementation workflows. Coordination across departments is helpful for digital asset management, but it is mandatory for digital preservation. The Montana Digital Preservation Working Group (DPWG) operated under a five-point plan for collaboration between organizations. The plan consisted of cultivating shared knowledge, assessing the current digital preservation landscape at each institution, advocating for the value of digital preservation, implementing digital preservation practices, and sustaining the partnership by developing structures for ongoing projects and mutual support. In this article, the five-point plan for collaboration used by DPWG is adapted to build alliances in four key areas of an organization: the Project and Process Team, the Management Team, the Executive Team, and the Information Technology Team. By building strategic alliances that support digital preservation advocacy and planning, information managers extend their reach and resources, ultimately leading to more robust preservation of valuable digital assets.


digital preservation, strategic alliances, external partnerships, internal collaboration, communication, advocacy


© 2018 The Authors

Recommended Citation

Baucom, E., Troup, T., Cote, C. & Mannheimer, S. (Winter 2017-18). Building strategic alliances to support advocacy and planning for digital preservation. Journal of Digital Media Management, 6(2), 182-194.