Presentation Type

Presentation

Faculty Mentor’s Full Name

Dr. Amy Minto

Faculty Mentor’s Department

College of Business

Abstract / Artist's Statement

Atlassian is an Australian software company that specializes in the production of team management and organizational software. The software industry is currently a rapidly growing sector where many people are looking to find work, making an in-depth analysis of the industry and of a specific company within the industry incredibly valuable. This analysis will focus on both an internal analysis of Atlassian and an external analysis of the software industry for the sake of context. Looking to financial records from both Atlassian and the wider industry, preexisting reports on industry performance and expert analysis of the industry this report seeks to bring these sources together into one central document that provides key insight into the software industry. This analysis has led to several revelations about the industry including a noteworthy potential strategic avenue for Atlassian. Atlassian has the infrastructure in place to sell large volumes of software using “low touch” methods centered around their website. A Low touch sales approach allows the company to realize massive volume with few salespeople. Atlassian could leverage this potential by expanding into another sector of the software industry, focusing on a new software type such as time management software. Expansion would allow Atlassian to better leverage the volume potential their low touch strategy has created.

Category

Social Sciences

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Internal and External Analysis of Atlassian

Atlassian is an Australian software company that specializes in the production of team management and organizational software. The software industry is currently a rapidly growing sector where many people are looking to find work, making an in-depth analysis of the industry and of a specific company within the industry incredibly valuable. This analysis will focus on both an internal analysis of Atlassian and an external analysis of the software industry for the sake of context. Looking to financial records from both Atlassian and the wider industry, preexisting reports on industry performance and expert analysis of the industry this report seeks to bring these sources together into one central document that provides key insight into the software industry. This analysis has led to several revelations about the industry including a noteworthy potential strategic avenue for Atlassian. Atlassian has the infrastructure in place to sell large volumes of software using “low touch” methods centered around their website. A Low touch sales approach allows the company to realize massive volume with few salespeople. Atlassian could leverage this potential by expanding into another sector of the software industry, focusing on a new software type such as time management software. Expansion would allow Atlassian to better leverage the volume potential their low touch strategy has created.