Graduation Year

2018

Graduation Month

May

Document Type

Thesis

Degree Name

Bachelor of Arts

School or Department

Business School

Major

Management

Faculty Mentor

Donald Gaumer

Faculty Mentor Department

Business School

Faculty Reader(s)

Donald Gaumer

Keywords

Barnes & Noble, business analysis, management, capstone, business-level strategy, internal competencies, resources

Subject Categories

Business Administration, Management, and Operations | Marketing | Other Business

Abstract

This thesis identifies how to conduct a Business Analysis. The publicly traded company for this project is Barnes & Noble.

Honors College Research Project

Yes

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© Copyright 2018 Wendy Gregory