Peter Sulkanen, Ben Yturri
Zach Millar talks about his educational background and his employment at Bayern Brewing Company. He describes using Blackstone Launchpad at the University of Montana to help him open the Dram Shop. He notes that his business is not a brewery, but a tap room and fill station that sells beers from local Montana breweries. Millar details his business model, the operation of a business in a building on the Historic Registrar, and the alcohol industry both nationally and locally. He discusses the demographics of his customer base and talks about the importance of maintaining an atmosphere that appeals to a wide variety of patrons. Millar then compares the craft alcohol industry nationally and regionally with his thoughts on how his business functions as part of the Missoula downtown community and brewing community.
Breweries; Beer; Craft beer; Craft beer culture; Brewing industry; Montana breweries; Alcohol consumption; Missoula businesses; Missoula Montana; Tap rooms
Wet Missoula Oral History Project, OH 464, Archives and Special Collections, Mansfield Library, University of Montana-Missoula
University of Montana--Missoula. Mansfield Library
Copyright to this collection is held by the interview participants and by the Maureen and Mike Mansfield Library, University of Montana-Missoula. Permission may be required for use. For further information please contact Archives and Special Collections: (406) 243-2053 / email@example.com
Oral History Number
1 MP3 (00:54:15 min.): digital + 1 transcript (15 p.: 28 cm.)
Millar, Zachary, "Zachary Millar Interview, April 19, 2018" (2018). Wet Missoula Oral History Project. 1.