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During the 2011-2012 academic year, The Writing Center, an Office for Student Success department, implemented programming specifically to address the University of Montana’s identified Strategic Issues and objectives. In doing so, The Writing Center (TWC) marshaled its resources to support students, faculty, and staff in their efforts to become more independent, versatile, and effective writers across the curriculum. This programming responded not only to the University’s Strategic Plan but also to growing student and faculty demand for Writing Center services. Writing Center staff engaged students in intellectual conversations, challenging students to develop as writers and thinkers who contribute to local and global conversations. Staff also collaborated with faculty to positively impact student performance. An assessment cycle designed to track trends, strengths, and weaknesses in this programming allowed TWC to make informed decisions about how best to promote effective writing as a tool to communicate and learn at The University of Montana. Appendix A includes samples of faculty and student testimonials regarding their Writing Center experiences during the 2011-2012 academic year.