Graduation Year
2020
Graduation Month
May
Document Type
Thesis
Degree Name
Bachelor of Science
School or Department
Business School
Major
Accounting
Faculty Mentor Department
Business School
Faculty Mentor
Amy Minto
Keywords
Strategic Management, Boeing, Aircraft Manufacturing
Subject Categories
Business Administration, Management, and Operations | Marketing | Operations and Supply Chain Management
Abstract
After a thorough industry analysis and internal analysis of Boeing, it has been determined that Boeing should: pursue a nostalgic marketing plan where the company admits their recent mistakes and explains their solutions, focus on their market segment of defense contracts in light of both recent issues with Boeing's commercial airlines and impact of the airline industry due to COVID-19, and improve internal communications and human resource management by providing more transparent communication to Boeing staff and professional development programs with clear career paths.
Honors College Research Project
Yes
GLI Capstone Project
no
Recommended Citation
Fewer, Mary E., "Strategic Plan Presentation: Boeing" (2020). Undergraduate Theses, Professional Papers, and Capstone Artifacts. 297.
https://scholarworks.umt.edu/utpp/297
Included in
Business Administration, Management, and Operations Commons, Marketing Commons, Operations and Supply Chain Management Commons
© Copyright 2020 Mary E. Fewer