Sean Benton discusses the advertising campaign that Partners Creative ran in favor of the Montana Milltown Dam removal. Benton describes the different strategies used in the campaign, including billboards, bumper stickers, and television ads. He also details the activities of the Clark Fork Coalition, the organization that approached Partners Creative about the advertising campaign, as well as how the community and organizations on both sides of the Milltown Dam removal issue fought for public sentiment.
Milltown, Montana; Milltown Dam removal; Clark Fork Coalition; Advertising Campaign; Environmental campaigns
David Brooks’ Milltown Interviews Oral History Project, OH 428, Archives and Special Collections, Mansfield Library, University of Montana-Missoula
University of Montana-Missoula. Mansfield Library
Copyright to this collection is held by the interview participants and by the Maureen and Mike Mansfield Library, University of Montana-Missoula. Permission may be required for use. For further information please contact Archives and Special Collections: (406) 243-2053 / firstname.lastname@example.org
Oral History Number
1 sound file (00:49:21 min.) digital + 1 transcript (11 p.: 28 cm.)
Benton, Sean, "Sean Benton Interview, June 9, 2011" (2011). David Brooks’ Milltown Interviews Oral History Project. 5.