Graduation Year

2020

Graduation Month

May

Document Type

Professional Paper - Campus Access Only

Degree Name

Bachelor of Science

School or Department

Business School

Major

Accounting

Faculty Mentor

Sherry Liikala

Faculty Mentor Department

Business School

Keywords

Zillow, GICS, Business Model, Porter's Five Forces, Internal Analysis, External Analysis

Subject Categories

Advertising and Promotion Management

Abstract

Zillow is the premier home buying tool used over the internet today. The Industry of Interactive Media and Services is still in the growth stage, so there is plenty of potential to see more great things about the company in the future. A business can be broken down into a series of several analyses that can identify how that company operates, makes money, and gains consumer trust. These analyses are what was performed on the company of Zillow.

Honors College Research Project

Yes

GLI Capstone Project

yes

Strategic Management Project.pptx (450 kB)
The PowerPoint Hard File, in case the PDF is hard to read

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© Copyright 2020 Madison B. Gordon Ms., Abbey Turner Ms., and Logan Reid Mr.