Bachelor of Science
School or Department
Faculty Mentor Department
Strategic Management, Boeing, Aircraft Manufacturing
Business Administration, Management, and Operations | Marketing | Operations and Supply Chain Management
After a thorough industry analysis and internal analysis of Boeing, it has been determined that Boeing should: pursue a nostalgic marketing plan where the company admits their recent mistakes and explains their solutions, focus on their market segment of defense contracts in light of both recent issues with Boeing's commercial airlines and impact of the airline industry due to COVID-19, and improve internal communications and human resource management by providing more transparent communication to Boeing staff and professional development programs with clear career paths.
Honors College Research Project
GLI Capstone Project
Fewer, Mary E., "Strategic Plan Presentation: Boeing" (2020). Undergraduate Theses, Professional Papers, and Capstone Artifacts. 297.
© Copyright 2020 Mary E. Fewer