Making sense| Brand management in the new economy

Author

Ken Quinn, The University of Montana

Year of Award

2001

Document Type

Thesis

Degree Type

Master of Business Administration (MBA)

Degree Name

Business Administration

Department or School/College

School of Business Administration

Committee Chair

Nader H. Shooshtari

Keywords

Branding (Marketing) Management, Advertising Brand name products, Internet advertising, Customer relations, Advertising Effect of Internet on

Recommended Citation

Quinn, Ken, "Making sense| Brand management in the new economy" (2001). Graduate Student Theses, Dissertations, & Professional Papers. 2904.
https://scholarworks.umt.edu/etd/2904