Korean motor companies (Hyundai and Daewoo) in the U.S. market : strategies and motivations

Author

Yong-Joo Lee, The University of Montana

Year of Award

1987

Document Type

Thesis

Degree Type

Master of Business Administration (MBA)

Degree Name

Business Administration

Department or School/College

School of Business Administration

Keywords

Automobile industry and trade Korea (South), Automobiles, Foreign United States., Automobile industry and trade United States., Automobiles Korea (South) Marketing.

Publisher

The University of Montana

Recommended Citation

Lee, Yong-Joo, "Korean motor companies (Hyundai and Daewoo) in the U.S. market : strategies and motivations" (1987). Graduate Student Theses, Dissertations, & Professional Papers. 8426.
https://scholarworks.umt.edu/etd/8426